Affinity ID is one of the
smartest direct marketing agencies in NZ. They successfully
executed multiple award-winning data-driven campaigns, employing
techniques that are only recently becoming mainstream.
Responsible for building the "Email Tool". Similar to
MailChimp, but tailor-built to fit Affinity's clients' requirements.
It allows Affinity to send hundreds of thousands of
personalised emails for some of the biggest email senders in
Air New Zealand,
Responsible for building Virtual Rugby, the most popular
social game in NZ at the time. Eventually sold to