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Adrian So

Multi-disciplinary technologist

Over 20 years of successful software delivery experience

+64 21 367 575
[email protected]

Tech Lead, New World App

Foodstuffs North Island

Jun 2019 - Now (Contract) Auckland
Foodstuffs is one of the largest organisations in New Zealand, and is behind some of the most well known supermarket brands in New Zealand, including New World, Pak'n'Save, Four Square and Gilmours.
  • Responsible for both iOS and Android versions of the New World app
  • Top 10 shopping app in New Zealand. Jumped to number 3 in the charts during COVID-19 Level 4
  • Responsible for the technical design, architecture, implementation and support of both versions of the app

Head of Delivery / Chief Architect

Crimson Education

Jun 2016 - May 2019 Auckland
Crimson is one of the most exciting companies to watch in the NZ startup scene, and is ranked 3rd fastest growing company in the NZ Deloitte Fast 50 list.
  • As the first member of the Technology team, I kick-started the department and grew it to the current size of 20+ Developers, Testers and Scrum Masters in under 2 years
  • Lead 4 cross-functional Scrum teams to develop numerous strategic products, websites and mobile apps to support the growth of the Crimson business to over 2,000 tutors and mentors
  • Responsible for the overall architecture and quality of the software produced in Crimson

Lead Developer, Lightbox

Spark New Zealand

Nov 2014 - May 2016 (Contract) Auckland
Lightbox is Spark's online video streaming platform. Similar to Netflix, but developed locally in New Zealand.
  • Responsible for the architecture, development and hosting of the Lightbox website
  • Led a team of 3 developers, 2 testers and 1 Scrum Master

Lead Developer

IAG New Zealand

Jan 2013 - Feb 2014 (Contract) Auckland
IAG is the largest insurance company in Australia and NZ, with brands including State Insurance, AMI Insurance and NZI Insurance

Development Manager

Affinity ID

2006 - 2012 Auckland
Affinity ID is one of the smartest direct marketing agencies in NZ. They successfully executed multiple award-winning data-driven campaigns, employing Machine Learning and Data Science techniques that are only recently becoming mainstream.
  • Responsible for building the "Email Tool". Similar to MailChimp, but tailor-built to fit Affinity's clients' requirements. It allows Affinity to send hundreds of thousands of personalised emails for some of the biggest email senders in NZ, e.g. Air New Zealand, Spark and Countdown
  • Responsible for building Virtual Rugby, the most popular social game in NZ at the time. Eventually sold to NZME.

Bachelor of Science in Computer Science

University of Auckland

1993 - 1995
Most proud of

Proven results

Delivered numerous successful projects for the companies and clients that I worked for, including New World, Spark, IAG, Air NZ, and Countdown

Multi-disciplinary experience

Proficient in software development, testing, devops in the Node.js and .Net ecosystems. Proven technical leadership experience.

Strong work ethics

Always going the extra mile to ensure satisfaction of all stakeholders

Tech Stack





Digital Marketing

Content Management